Avis Deceptive pricing Parsippany nj!!. Deceptive pricing. First price shown does not include taxes fees. As you continue clicking the next price displayed is “estimated prepaid total”. You will only see the total price *after* you reserve, which will charge your credit card (at which point, you’re screwed, because now you cannot back out). After your credit card is charged, the total prepaid (not the estimated prepaid) charge is shown. It is significantly more. And now, there is a cancellation fee involved–$50. So, they get you for $50 after they show you a deceptive price, the “estimated” price.