I hired Joan Joffa, LLC from Tampa, FL, as a publicist for my book launch. According to our signed agreement, she was hired to (see her promises below): | Research a list of up to 100 sources and identify the top 50 (this is a starting point) | Craft a VIP Emailer with one sheet, note from author and book to be sent to the top list | Book a network affiliate tour in your state, or neighboring states | Develop package to send to booking editors interested in the topic | Find a (spin) on a topic that can be geared toward the time of year | Provide media contact, follow up and logistics for each placement | *Speaking engagements- planning over 90 days | Identify a list of viable topics tied to book for speeches | Establish marketing materials for this effort | Universities/colleges, Women’s groups. Corporate settings etc. | Joan Joffa failed to produce any of the agreed upon deliverables. I hired her at the beginning of March 2019 and terminated our business relationship at the end of May 2019. | She had three months to work on this project and failed to do anything. I couldn’t even get her to send me a review or progress updates of her work, as she promised she would again and again.